At an LCF Inside the Industry discussion about the book, Niall shared some of those images with the audience, commissioned by the likes of Harpers and Newsweek, accompanied by quips and quick wit. McInerney’s jump from photographing strippers in Soho to runway photographer is unsurprising – there is theatre in both subjects. Naomi’s stumble was one of Niall’s bestselling images because who could resist a bit of real drama. Working with Kodachrome film, which he says produces very extreme colours and heightened tones, McInerney began shooting his friends’ degree shows and clothing lines, including John Galliano’s pirate-esque Central Saint Martins degree show. And so he fell camera first, into the frenetic world of fashion.